Namebench

Home and service business names

Three generators for businesses that come to the customer's home or look after what the customer loves. Names here need to sound reliable first and clever second.

How to choose a name for a service business

People hire a service business on trust, usually after one search and a glance at a van, a flyer or a listing. A name that says the trade and sounds steady beats a clever name that makes them wonder what you do. The classic and calm styles in these generators lean that way, and the punny style is there for when you want a smile.

Think about where the name will live: a magnetic sign, a phone listing, a uniform. Short names with a trade word in them read at a distance. If you work in one town or area, a place word in the name helps local search and tells people you are nearby; if you may move or grow, keep the place out.

A name that is easy to say on the phone saves you from spelling it a hundred times. Avoid unusual spellings and ask someone to write down a name they only heard once.

Check the name against your local business register and any licensing body for your trade, search for similar names in your service area, and read the trademark register of your country yourself before you order signs or vehicle graphics.

A taste of each generator